Daniel Sandford
I am Home Affairs Correspondent for BBC News. Police, prisons, law, crime and terrorism. Before that Moscow Correspondent so still tweet about Russia/Ukraine.
79,336
Followers
9,276
Following
33,867
Tweets
362.8
Avg Engagement
2,127
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @BBCDanielS's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2011-07-08
- Verification:No
- Location:Not specified
Data Summary
- Tweets Analyzed:3,201
- Avg Likes per Tweet:41.7
- Avg Retweets per Tweet:321.1
- Followers Analyzed:9,998
Engagement Analysis
Based on 3,201 tweetsThe account has high average likes and retweets, indicating strong audience interaction. The engagement suggests a loyal and active following that values the content provided.
41.7
Avg Likes/Tweet
321.1
Avg Retweets/Tweet
133,504
Total Likes
1,027,952
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
2
Median Retweets
32
75th Percentile
171,164
Top Tweet
4.57
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
19.4%
Original
41.9%
Replies
22.6%
Retweets
16.0%
Quotes
0.0%
Threads
0.4%
With Media
49.8%
With Links
6.1%
With #Tags
47.6%
With @Mentions
3.0%
With Emojis
145
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
2.16
Reply/Original Ratio
0.71
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
97.4%
Weekday Posts
2.6%
Weekend Posts
Top Hashtags
Most Mentioned
Want This Report as PDF?
We're building PDF export for these analytics reports. Register your interest to get early access.
Content Strategy Analysis
Based on 3,201 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 724 retweets (23% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,201 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 9,998 followersThe audience is primarily interested in UK law, crime, and international affairs, especially Russia and Ukraine. They are likely to be news consumers and policy enthusiasts.
Average
Audience Quality
24.2%
Suspicion Index
19.1%
Low-Quality %
193
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
29.4%
Empty Bio
13.6%
<10 Tweets
37.5%
Mass Following (>2K)
0.0%
New (<90 days)
41.2%
Low Ratio (<0.1)
0.0%
New (<180 days)
79.2%
No URL
8.8%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
46,104,156
Total Potential Reach
193
Median Follower Reach
809
75th Percentile Reach
21.9%
>1K followers
4.0%
>10K followers
0.9%
>50K followers
0.5%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
72.6%
Creators
7,262 accounts
13.7%
Consumers
1,372 accounts
13.6%
Dormant
1,364 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
131
Verified Followers
1.31% of total
1,221
Protected Accounts
12.21% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,097,798 | Wrestler | Wrestling, Motivation, Self-promotion |
| @jaketapper | 3,145,739 | Journalist | News, Politics, Journalism |
| @GeorgePapa19 | 1,124,049 | Author | Politics, Author, Deep State |
| @glennkirschner2 | 724,897 | Legal Analyst | Law, Justice, Politics |
| @DeborahMeaden | 696,623 | Entrepreneur | Business, Dragons Den, Strictly Come Dancing |
| @osgaweesh | 673,162 | Journalist | Journalism, TV presenting, Dentistry |
| @nolanwpeterson | 540,267 | - | - |
| @MarinaHyde | 498,744 | Columnist | journalism, satire, humor |
| @JamesMelville | 438,421 | Consultant | Communications, Sponsorship, Writing |
| @PippaCrerar | 435,940 | Political Editor | Politics, Journalism, Broadcasting |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
7,062
Followers With Bio
2,938
Followers Without Bio
70.62%
% With Bio
29.38%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
Buy Follower Data
Export full follower list with profile details, bios, locations, and follower counts as CSV.
Buy Followers - from $15Buy Tweet Data
Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,201 analyzed487,960
Combined Engagement
0
Total Likes
487,960
Total Retweets
97,592
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
100%
With @Mentions
60%
With Links
Topical Analysis:
RT @RoyalFamily: It is with deep sorrow that Her Majesty The Queen has announced the death of her beloved husband, His Royal Highness The Prince Philip, Duke of Edinburgh. His Royal Highness passed away peacefully this morning at Windsor Castle. https://t.co/XOIDQqlFPn
RT @paddingtonbear: Thank you Ma’am, for everything.
RT @FedorovMykhailo: Starlink — here. Thanks, @elonmusk https://t.co/dZbaYqWYCf
RT @IanWright0: Everybody knows what Match of the Day means to me, but I’ve told the BBC I won’t be doing it tomorrow. Solidarity.
RT @RikhardHusu: Finnish prime minister Sanna Marin was asked about a potential off-ramp for Russia to end the war in Ukraine. Her reply: https://t.co/VblWxkMuFc
Key Insights & Takeaways
The account frequently covers high-profile legal actions and public figures, indicating a focus on notable events and individuals. It highlights cost comparisons and media issues, suggesting an interest in consumer rights and media landscape analysis. The mention of Russian TV news and resignations points to an ongoing focus on geopolitical and media developments.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 79,336
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @BBCDanielS reveals an well-established Twitter presence with 79,336 followers. The account demonstrates a conversation-first approach, averaging 362.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
Need Programmatic Access?
We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.
Register Interest for API Access