Andrew Marchand
New York Post sports media columnist 📺 📻 Co-host of Marchand & Ourand Sports Media Podcast. 📺📻 Least essential worker 📺 📻
96,381
Followers
2,359
Following
70,623
Tweets
128.4
Avg Engagement
2,034
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @AndrewMarchand's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-05-04
- Verification:No
- Location:New York
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:38.6
- Avg Retweets per Tweet:89.8
- Followers Analyzed:10,997
Engagement Analysis
Based on 3,250 tweetsHis tweets typically receive a high number of likes and retweets, indicating strong audience interaction. The engagement suggests his content is relevant and widely appreciated by his followers.
38.6
Avg Likes/Tweet
89.8
Avg Retweets/Tweet
125,570
Total Likes
291,750
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
5
Median Likes
2
Median Retweets
33
75th Percentile
41,104
Top Tweet
1.33
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Commentator
Adds perspective to others content
30.5%
Original
16.9%
Replies
27.8%
Retweets
24.8%
Quotes
0.0%
Threads
0.0%
With Media
71.2%
With Links
5.0%
With #Tags
43.0%
With @Mentions
7.6%
With Emojis
118
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.55
Reply/Original Ratio
0.89
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
83.3%
Weekday Posts
16.7%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 904 retweets (28% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,997 followersHis audience primarily consists of sports enthusiasts and media professionals interested in sports commentary and analysis. His content appeals to those following sports media trends and industry updates.
Average
Audience Quality
25.9%
Suspicion Index
32.2%
Low-Quality %
61
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
46.7%
Empty Bio
24.8%
<10 Tweets
16.5%
Mass Following (>2K)
0.0%
New (<90 days)
51.7%
Low Ratio (<0.1)
0.0%
New (<180 days)
86.8%
No URL
17.8%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
40,796,245
Total Potential Reach
61
Median Follower Reach
242
75th Percentile Reach
8.7%
>1K followers
2.0%
>10K followers
0.7%
>50K followers
0.4%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
58.6%
Creators
6,449 accounts
16.5%
Consumers
1,819 accounts
24.8%
Dormant
2,729 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
234
Verified Followers
2.13% of total
1,228
Protected Accounts
11.16% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,096,957 | Wrestler | Wrestling, Motivation, Self-promotion |
| @PatMcAfeeShow | 2,843,157 | Sports commentator | Sports, Betting, Entertainment |
| @ErinAndrews | 2,621,261 | Sports Reporter | Tubi, Wearbyea, Calm Down Podcast |
| @MLBNetwork | 2,219,594 | Sports Media | Baseball, Social Media, Giveaways |
| @JalenRose | 1,799,716 | Analyst | Basketball, Education, Media |
| @BaronDavis | 1,024,902 | Entrepreneur | Investor, Finesser, Creator |
| @quimdomenech | 572,097 | Sports Journalist | Football, Sports Journalism, Television |
| @miketirico | 542,791 | Sports Broadcaster | Sports, Syracuse, NBC Sports |
| @MoveTheSticks | 465,191 | NFL Analyst | NFL, Podcasting, Scouting |
| @TaylorRooks | 299,258 | Sports Journalist | Sports, Falcons, Game |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
5,867
Followers With Bio
5,132
Followers Without Bio
53.34%
% With Bio
46.66%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export full follower list with profile details, bios, locations, and follower counts as CSV.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed118,727
Combined Engagement
0
Total Likes
118,727
Total Retweets
23,745
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
100%
With @Mentions
40%
With Links
Topical Analysis:
RT @taylorswift13: Midnights teaser trailer tonight during the 3rd quarter of Thursday Night Football on @primevideo so … meet me there? https://t.co/hr8ii9Oinj
RT @femaleredhead: oh your boyfriend’s a doctor? well my boyfriend is now the coach of an imaginary football team for the next 4 months
RT @AdamSchefter: Trade compensation, per sources: Jets get: 🏈Aaron Rodgers, pick No. 15, a 2023 5th-rd pick (No. 170). Packers get: 🏈Pick No. 13, a 2023 2nd-rd pick (No. 42), a 6th-rd pick (No. 207), a conditional 2024 2nd-rd pick that becomes a 1st if Rodgers plays 65 percent
RT @donlemon: https://t.co/8PyLqvS0d7
RT @MFlynnGT: I’ve never made a political social media post in my life, and I’m 100% comfortable posting this. It’s not political. I’m posting it because my wife is a teacher. And because we have 2 school-aged kids. And because I’m proud to work with @CoachBrentKey and call him a
Key Insights & Takeaways
He frequently shares links to sports media content and events, indicating a focus on current happenings in the industry. He engages with his audience by asking questions and seeking opinions on sports media issues. His verified status and follower count suggest a level of credibility and influence within the sports media space.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 96,381
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @AndrewMarchand reveals an well-established Twitter presence with 96,381 followers. The account demonstrates a content-creator strategy, averaging 128.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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