Tweets Analysis - Keyword: @Amelia_Torode
Overview
Total number of tweets analysed
12
Earliest tweet was on
2023-02-09
Latest tweet was on
2023-02-18
Tweets covering
8 days
Average age of authors' accounts
15 years
Summarization
This group of tweets involve discussing Jeremy Bullmore, an adland philosopher, who was remembered and celebrated in several pieces. Paul Bainsfair, Caroline Marshall, Amelia Torode, and Weccleshare shared a podcast about his groundbreaking work. Amelia also shared her reflections after discussing work philosophies with a friend in the form of Jerry Maguire. It also includes conversations about where to find items for a 11 year old at a reasonable price.
Topic Modeling
- Jeremy Bullmore and his career
- Advertising philosophy and ideology
- Sharing stories and conversation
- Shopping experiences of children
- Commiseration with one another
Emotional Analysis
The tweets in this thread express a range of emotions, from sadness and nostalgia for the late Jeremy Bullmore, to admiration for his work, to humor and frustration over the difficulty of finding a certain item. There is a sense of camaraderie between the tweeters as they share stories of their experiences with Bullmore and commiserate over the challenge of finding a particular item. Overall, the thread is a mix of fondness and appreciation for Bullmore, humor, and shared understanding.
Trend Analysis
- Jeremy Bullmore's life and career
- Adland philosophies
- Focus on positivity and resilience
- The importance of having the right attitude and outlook
- The challenges of finding appropriate clothing items
Types of Tweets
Number of Retweets
2
Percentage of total tweets
16%
Number of Original tweets
2
Percentage of total tweets
16%
Number of tweets that contain Mentions
12
Percentage of total tweets
100%
Number of tweets that were Replies
8
Percentage of total tweets
66%
Number of tweets that were Quotes
0
Percentage of total tweets
0%
Number of tweets that contain Hashtags
1
Percentage of total tweets
8%
Top 5 devices used to tweet
Source | Count |
---|---|
Twitter for iPhone | 5 |
Twitter Web App | 4 |
Hootsuite Inc. | 2 |
Twitter for Android | 1 |
What devices were used to tweet

Top 10 accounts with highest followers count
Username | Name | Bio | Followers count |
---|---|---|---|
The_IPA | Institute of Practitioners in Advertising (IPA) | We are the IPA. We are here to empower the practitioners that make the UK advertising industry what it is today.Follow @The_IPA to join the conversation. | 44,385 |
hwallop | Harry Wallop | Consumer journalist. Feature writer. Columnist for Times Business. Make TV progs (esp @C4Dispatches @TheGadgetShow). Host conferences etc. Agent: @knightayton | 38,603 |
creature_dan | Dan Cullen-Shute | A global Creature, and a proud Welshman/Forest fan, but one of those annoying people who probably talks about his family too much first. Yorkshire dweller. | 12,394 |
Amelia_Torode | Amelia Torode | @Fawnbrake, StratHack® Company. Planner of Year. Founder. Ads. Write. Talk. TEDx. Adjunct Professor. Also: @childrensociety @tulsehillJFC @WACL1 #Swimcold | 11,357 |
Ben_Phillips | Ben Phillips | Father, husband, aging skateboarder, Group Strategy Director at Mek | 6,265 |
markking1974 | Mark King | Ex- @Guardian journo, now in asset mngt. Runner, CPFC fan & author of Money Made Easy 2016. 100k words into new book - I need to start editing | 2,084 |
StanLeeTweets | Stan/Lee | Creative Consultancy - We bring new life to brands and brands back to life. | 1,711 |
Michaeljon | MJ Alexander-Scott | Co-Founder at Thread, a new business innovation studio powered by Diversity of Thought. Here to make friends. DMs open.https://t.co/qD0ZDt8nBg | 891 |
Lauralynne | Laura Moross | Freelance PR consultant, with a particular eye on startups :) . Mum of 2. | 752 |
hodgepodgehenry | Hodgepodge Henry | Dartmoor, Devon. | 157 |
Top 10 accounts with highest friends count
Username | Name | Bio | Followers count |
---|---|---|---|
Amelia_Torode | Amelia Torode | @Fawnbrake, StratHack® Company. Planner of Year. Founder. Ads. Write. Talk. TEDx. Adjunct Professor. Also: @childrensociety @tulsehillJFC @WACL1 #Swimcold | 5,219 |
The_IPA | Institute of Practitioners in Advertising (IPA) | We are the IPA. We are here to empower the practitioners that make the UK advertising industry what it is today.Follow @The_IPA to join the conversation. | 4,012 |
Ben_Phillips | Ben Phillips | Father, husband, aging skateboarder, Group Strategy Director at Mek | 3,819 |
creature_dan | Dan Cullen-Shute | A global Creature, and a proud Welshman/Forest fan, but one of those annoying people who probably talks about his family too much first. Yorkshire dweller. | 3,484 |
StanLeeTweets | Stan/Lee | Creative Consultancy - We bring new life to brands and brands back to life. | 1,339 |
hwallop | Harry Wallop | Consumer journalist. Feature writer. Columnist for Times Business. Make TV progs (esp @C4Dispatches @TheGadgetShow). Host conferences etc. Agent: @knightayton | 1,271 |
Lauralynne | Laura Moross | Freelance PR consultant, with a particular eye on startups :) . Mum of 2. | 1,248 |
markking1974 | Mark King | Ex- @Guardian journo, now in asset mngt. Runner, CPFC fan & author of Money Made Easy 2016. 100k words into new book - I need to start editing | 968 |
Michaeljon | MJ Alexander-Scott | Co-Founder at Thread, a new business innovation studio powered by Diversity of Thought. Here to make friends. DMs open.https://t.co/qD0ZDt8nBg | 962 |
hodgepodgehenry | Hodgepodge Henry | Dartmoor, Devon. | 330 |
Most active users
Username | Bio | Number of tweets |
---|---|---|
Michaeljon | Co-Founder at Thread, a new business innovation studio powered by Diversity of Thought. Here to make friends. DMs open.https://t.co/qD0ZDt8nBg | 2 |
The_IPA | We are the IPA. We are here to empower the practitioners that make the UK advertising industry what it is today.Follow @The_IPA to join the conversation. | 2 |
Amelia_Torode | @Fawnbrake, StratHack® Company. Planner of Year. Founder. Ads. Write. Talk. TEDx. Adjunct Professor. Also: @childrensociety @tulsehillJFC @WACL1 #Swimcold | 1 |
Ben_Phillips | Father, husband, aging skateboarder, Group Strategy Director at Mek | 1 |
Lauralynne | Freelance PR consultant, with a particular eye on startups :) . Mum of 2. | 1 |
StanLeeTweets | Creative Consultancy - We bring new life to brands and brands back to life. | 1 |
creature_dan | A global Creature, and a proud Welshman/Forest fan, but one of those annoying people who probably talks about his family too much first. Yorkshire dweller. | 1 |
hodgepodgehenry | Dartmoor, Devon. | 1 |
hwallop | Consumer journalist. Feature writer. Columnist for Times Business. Make TV progs (esp @C4Dispatches @TheGadgetShow). Host conferences etc. Agent: @knightayton | 1 |
markking1974 | Ex- @Guardian journo, now in asset mngt. Runner, CPFC fan & author of Money Made Easy 2016. 100k words into new book - I need to start editing | 1 |
Tweets per day

Top 10 tweets with highest Retweet count
ID | Text | Retweet count |
---|---|---|
1623714431485063168 | Since the great Jeremy Bullmore passed away we've shared several pieces celebrating his life & career including his thoughts on Posh Spice & Persil.@PaulBainsfair sat down with Caroline Marshall, @weccleshare & @Amelia_Torode to discuss a fantastic man: https://t.co/H25DSWKr4f https://t.co/LOIHqWCoR3 | 2 |
1626742758529712128 | @Amelia_Torode Friend and I discussed our agency/work philosophies over coffee the other. I came to the conclusion we were both essentially adland Jerry Maguires. #FightThePower | 0 |
1626510594571395074 | @Amelia_Torode It’s brilliant. It makes you fall in love with Jerry. But also leads to his sacking! | 0 |
1625472536518569985 | In case you missed it, IPA DG @PaulBainsfair sat down with Caroline Marshall, @weccleshare and @Amelia_Torode to discuss "adland's greatest philosopher" Jeremy Bullmore and his groundbreaking work.Listen here: https://t.co/Z5fDlsprXt https://t.co/DV3UoBMtol | 0 |
1625178229240725504 | @Amelia_Torode no don't worry, thank you though! i am actually keen to avoid descending into the madness! will hopefully get them one at some point and call it a day. | 0 |
1625164049246724097 | @Amelia_Torode Uhmmm I need this for a certain soon to be 11 year old. Where do I find it | 0 |
1625138022512488451 | @Amelia_Torode we walked to three stores with the kids and found somewhere but they were £9 each! thankfully the kids understood why we would not be buying them. and also allowed me to educate them on the finer points of the phrase: "they're trying to mug us off". | 0 |
1625109841885667328 | @Amelia_Torode £12 in St Albans! 🤯 https://t.co/vrOkcf0l4o | 0 |
1624473031899742208 | @Amelia_Torode I feel his pain. | 0 |
1623757341056200706 | @The_IPA @Amelia_Torode @PaulBainsfair @weccleshare I had the pleasure of commissioning Jeremy while editing his Dear Jeremy column, for a while. He was a pleasure to deal with. Lovely man. | 0 |
Top 10 tweets with highest Like count
ID | Text | Like count |
---|---|---|
1623714431485063168 | Since the great Jeremy Bullmore passed away we've shared several pieces celebrating his life & career including his thoughts on Posh Spice & Persil.@PaulBainsfair sat down with Caroline Marshall, @weccleshare & @Amelia_Torode to discuss a fantastic man: https://t.co/H25DSWKr4f https://t.co/LOIHqWCoR3 | 4 |
1623757341056200706 | @The_IPA @Amelia_Torode @PaulBainsfair @weccleshare I had the pleasure of commissioning Jeremy while editing his Dear Jeremy column, for a while. He was a pleasure to deal with. Lovely man. | 2 |
1626742758529712128 | @Amelia_Torode Friend and I discussed our agency/work philosophies over coffee the other. I came to the conclusion we were both essentially adland Jerry Maguires. #FightThePower | 1 |
1626510594571395074 | @Amelia_Torode It’s brilliant. It makes you fall in love with Jerry. But also leads to his sacking! | 1 |
1625472536518569985 | In case you missed it, IPA DG @PaulBainsfair sat down with Caroline Marshall, @weccleshare and @Amelia_Torode to discuss "adland's greatest philosopher" Jeremy Bullmore and his groundbreaking work.Listen here: https://t.co/Z5fDlsprXt https://t.co/DV3UoBMtol | 1 |
1625178229240725504 | @Amelia_Torode no don't worry, thank you though! i am actually keen to avoid descending into the madness! will hopefully get them one at some point and call it a day. | 1 |
1625164049246724097 | @Amelia_Torode Uhmmm I need this for a certain soon to be 11 year old. Where do I find it | 1 |
1625138022512488451 | @Amelia_Torode we walked to three stores with the kids and found somewhere but they were £9 each! thankfully the kids understood why we would not be buying them. and also allowed me to educate them on the finer points of the phrase: "they're trying to mug us off". | 1 |
1625109841885667328 | @Amelia_Torode £12 in St Albans! 🤯 https://t.co/vrOkcf0l4o | 1 |
1624473031899742208 | @Amelia_Torode I feel his pain. | 1 |
Top 3 Languages Used In Tweets

Top 10 Hashtags used
Hashtag | Count |
---|---|
#fightthepower | 1 |
Top 10 Hashtags Used In Tweets

Top 10 mentions
Mention | Count |
---|---|
@amelia_torode | 12 |
@paulbainsfair | 4 |
@weccleshare | 4 |
@the_ipa | 2 |
@sarahoconnor_ | 1 |
Top 10 mentions

Wordcloud of Tweets

Emojis
Average number of emojis used per tweet
16
Emojis used in tweets
Emoji | Count | Emoji Text |
---|---|---|
🤯 | 1 | exploding_head |
🙌 | 1 | raising_hands |
Emojis groups
Emoji Group | Count |
---|---|
Smileys & Emotion | 1 |
People & Body | 1 |