Tweets Analysis - Keyword: @AKQA
Overview
Total number of tweets analysed
33
Earliest tweet was on
2023-02-13
Latest tweet was on
2023-02-20
Tweets covering
7 days
Average age of authors' accounts
12 years
Summarization
AKQA, Grey London, and Volvo have partnered together to create a new brand platform, "For life," aimed at expanding the definition of safety with the arrival of the electric flagship SUV Volvo X90. This launch campaign has earned recognition from The Drum as Ad of the Day. Additionally, AKQA has collaborated with Gimmick Studio, Combustion, and other partners to create another film for Coca-Cola's "Take a Taste" campaign. The team behind the Volvo campaign has shared their experiences at an inauguration in Montreuil.
Topic Modeling
- AKQA
- Volvo Cars and For Life
- Grey London and Advertising
- Trustworthiness and Leadership
- Immersive Experiences and Technology
Emotional Analysis
The tweets in this collection express a range of emotions, including excitement, pride, admiration, inspiration, and trust. The posts celebrate the success of Volvo's new brand platform "For Life" and the work of the teams at AKQA, GreyLondon, and other partners. They also express appreciation for the work of Charles Eagan, CTO of BlackBerry, Rachel Higham, CIO of WPP, and Ajaz Ahmed, CEO of AKQA. Additionally, the tweets show admiration for the new visual identity created by AKQA, as well as enthusiasm for the immersive experience created by OpenX, AKQA, Ogilvy, and WeberShandwick.
Trend Analysis
- UK Advertising campaigns
- Volvo feature safety campaign
- Coca-Cola Zero campaigns
- Immersive experiences
- Leadership and Innovation
Types of Tweets
Number of Retweets
11
Percentage of total tweets
33%
Number of Original tweets
19
Percentage of total tweets
57%
Number of tweets that contain Mentions
33
Percentage of total tweets
100%
Number of tweets that were Replies
2
Percentage of total tweets
6%
Number of tweets that were Quotes
1
Percentage of total tweets
3%
Number of tweets that contain Hashtags
6
Percentage of total tweets
18%
Top 5 devices used to tweet
| Source | Count |
|---|---|
| Twitter Web App | 13 |
| Twitter for iPhone | 9 |
| Buffer | 3 |
| Sprout Social | 3 |
| Hootsuite Inc. | 2 |
What devices were used to tweet
Top 10 accounts with highest followers count
| Username | Name | Bio | Followers count |
|---|---|---|---|
| roastbrief | roastbrief | Roastbrief es un medio creador de conocimiento original sobre publicidad, marketing, digital e innovación. | 262,204 |
| Campaignmag | Campaign | The world’s leading magazine for the advertising, marketing & media communities. 🎙 Weekly podcast: https://t.co/tJqcVBXVqk | 224,631 |
| adsoftheworld | Ads of the World™ | Part of The Clio Network. Visit @ClioAwards for more from the world of creative #advertising. | 204,321 |
| WPP | WPP | WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. | 131,538 |
| raconteur | Raconteur | Stories that connect modern business. PPA Media Business Media Brand of the Year. | 27,085 |
| ReasonWhy | Reason Why | Información, Inspiración y Criterio. | 25,826 |
| shotscreative | shots.net | The best of cutting edge creativity. | 22,175 |
| simplonco | Simplon.co | Formations numériques en pédagogie active pour toutes et tous 100% prises en charge | Venez comme vous êtes | #WomenInTech #Inclusion #Diversité | InCodeWeTrust | 19,022 |
| greygroup | Grey | Grey Global Group #FamouslyEffective Since 1917. Listen to our #GreyMatter Podcast: https://t.co/q1SsTF5eHP https://t.co/mq2x3kk5l9 | 15,249 |
| Nata297 | Natalia Marín | Editor in Chief de @reasonwhy. La intuición no es azar 🤓 | 11,268 |
Top 10 accounts with highest friends count
| Username | Name | Bio | Followers count |
|---|---|---|---|
| roastbrief | roastbrief | Roastbrief es un medio creador de conocimiento original sobre publicidad, marketing, digital e innovación. | 174,752 |
| adsoftheworld | Ads of the World™ | Part of The Clio Network. Visit @ClioAwards for more from the world of creative #advertising. | 61,669 |
| timogeo | EEAN | Already embedded. Work backwards: move forwards. Arts & crafts research: Agency. No endorsements/ non-endorsements.Parity account. Prefers lumpy oats. | 5,001 |
| simplonco | Simplon.co | Formations numériques en pédagogie active pour toutes et tous 100% prises en charge | Venez comme vous êtes | #WomenInTech #Inclusion #Diversité | InCodeWeTrust | 4,612 |
| Campaignmag | Campaign | The world’s leading magazine for the advertising, marketing & media communities. 🎙 Weekly podcast: https://t.co/tJqcVBXVqk | 4,175 |
| shotscreative | shots.net | The best of cutting edge creativity. | 3,169 |
| lauramaness | Laura Maness | Global CEO @greygroup #BoardofDirectors @bcorpuscan @SOSChildrenUSA @4As @ActResponsible; former CEO @havas NY (proud B Corp); Chief, @Kindred @VillageGlobal | 2,990 |
| Grenier_enbref | Grenier aux nouvelles | Le média des professionnel‧les des communications et du marketing au Québec! 🔥 | 2,960 |
| sourcecreative_ | Source Creative | Source Creative is the leading global information and archival resource on video ads for advertisers, ad agencies and production companies worldwide. | 2,272 |
| rubxkub | Gylz | Digital Designer – https://t.co/aL94qsZ8RW | Amateur Photographer – https://t.co/AqB4HIe4e0 TMC💙🏁 | 2,200 |
Most active users
| Username | Bio | Number of tweets |
|---|---|---|
| RiseAtDawnMedia | We are a #SocialMediaMarketing agency on the #CostaDelSol. We provide #graphicdesign & #digitalmarketing services that help our clients to rise! DM for m♡re. | 3 |
| lauramaness | Global CEO @greygroup #BoardofDirectors @bcorpuscan @SOSChildrenUSA @4As @ActResponsible; former CEO @havas NY (proud B Corp); Chief, @Kindred @VillageGlobal | 3 |
| Campaignmag | The world’s leading magazine for the advertising, marketing & media communities. 🎙 Weekly podcast: https://t.co/tJqcVBXVqk | 2 |
| HaleyHammerling | PR Director @AKQA | 2 |
| raconteur | Stories that connect modern business. PPA Media Business Media Brand of the Year. | 2 |
| greygroup | Grey Global Group #FamouslyEffective Since 1917. Listen to our #GreyMatter Podcast: https://t.co/q1SsTF5eHP https://t.co/mq2x3kk5l9 | 1 |
| sourcecreative_ | Source Creative is the leading global information and archival resource on video ads for advertisers, ad agencies and production companies worldwide. | 1 |
| simplonco | Formations numériques en pédagogie active pour toutes et tous 100% prises en charge | Venez comme vous êtes | #WomenInTech #Inclusion #Diversité | InCodeWeTrust | 1 |
| shotscreative | The best of cutting edge creativity. | 1 |
| samkelly_uk | CMO @AKQA | 1 |
Tweets per day
Top 10 tweets with highest Retweet count
| ID | Text | Retweet count |
|---|---|---|
| 1626174599548350467 | #Académiedumetavers - Les apprenant-es de la formation #dev #VR #AR ont partagé leur expérience avec les partenaires et entreprises réunis à l’occasion de l’inauguration de Montreuil @simplon_idf @Meta @Paris @inetum_fra @AKQA @Paris_code @OpcoAtlas @Afdas https://t.co/GiyQVzd9Zb | 1 |
| 1625444552407408640 | Nice work by @AKQA More here↳ https://t.co/1YwcFbApyW https://t.co/lkNtUTvBDM | 1 |
| 1626601270445481984 | Ad of the day in the UK https://t.co/TpFF8nN03A. Congrats to the Volvo dream team @SamuelFLHaynes and John Gibson + everyone involved from @GreyLondon and @AKQA https://t.co/DXR4cK90bu | 1 |
| 1625927304562999297 | Lovely recognition for @volvocars, @akqa and @grey teams. Ad of the Day from the Drum as we celebrate the future of safety and freedom.https://t.co/2fhKbyy4Fx | 1 |
| 1626135392301842433 | “Creemos que cómo vives la vida afecta a cómo conduces, y cómo conduces afecta a cómo vives tu vida"Así expresa @volvocars la idea que anima "For life", su nueva plataforma de marca, que se presenta con una campaña de Grey y @AKQA. || Más info aquí 👉🏽 https://t.co/jtCt6Uzj6d https://t.co/wCQX6cWSf0 | 1 |
| 1627730019769364480 | See this week's Just Breaking selection featuring @Ogilvy @Anomaly @rsafilms @AKQA @FCBglobal @smugglersite @_BHLA_ @TBWAAsiaPacific @shibuyaxyz @PRETTYBIRDPIC & @RiffRaffFilms To watch the work or submit yours https://t.co/lLOncOYbDjShowcase powered by Slate. | 0 |
| 1625610561554620417 | @studio_gimmick et @AKQA signent la nouvelle campagne de @CocaCola Zéro https://t.co/5v4tIPtcfS https://t.co/4RFcwJVLC4 | 0 |
| 1625850268427616256 | Volvo Cars’ New Brand Platform Aims to Convey the Feeling of Safety with @AKQA and @greygroup https://t.co/hbdVKCvfvF | 0 |
| 1625865637905027073 | Volvo explores the psychology of safety to push its electric SUVs @akqa @greygroup https://t.co/F95LrzKQPx | 0 |
| 1625921817717227521 | Volvo Cars aims to focus on the feeling of safety through its new brand platform, 'For Life.' @greygroup @AKQA @volvocars @Adweek @StephenLepitak https://t.co/JCNLkDFBHK | 0 |
Top 10 tweets with highest Like count
| ID | Text | Like count |
|---|---|---|
| 1625444552407408640 | Nice work by @AKQA More here↳ https://t.co/1YwcFbApyW https://t.co/lkNtUTvBDM | 12 |
| 1626601270445481984 | Ad of the day in the UK https://t.co/TpFF8nN03A. Congrats to the Volvo dream team @SamuelFLHaynes and John Gibson + everyone involved from @GreyLondon and @AKQA https://t.co/DXR4cK90bu | 10 |
| 1626135392301842433 | “Creemos que cómo vives la vida afecta a cómo conduces, y cómo conduces afecta a cómo vives tu vida"Así expresa @volvocars la idea que anima "For life", su nueva plataforma de marca, que se presenta con una campaña de Grey y @AKQA. || Más info aquí 👉🏽 https://t.co/jtCt6Uzj6d https://t.co/wCQX6cWSf0 | 5 |
| 1626174599548350467 | #Académiedumetavers - Les apprenant-es de la formation #dev #VR #AR ont partagé leur expérience avec les partenaires et entreprises réunis à l’occasion de l’inauguration de Montreuil @simplon_idf @Meta @Paris @inetum_fra @AKQA @Paris_code @OpcoAtlas @Afdas https://t.co/GiyQVzd9Zb | 5 |
| 1625927304562999297 | Lovely recognition for @volvocars, @akqa and @grey teams. Ad of the Day from the Drum as we celebrate the future of safety and freedom.https://t.co/2fhKbyy4Fx | 3 |
| 1626233455762903046 | Could how you feel affect how you drive?Following the arrival of the fully electric flagship SUV, Volvo EX90, Grey and @AKQA partnered with @volvocars as it seeks to expand the definition of safety with its new brand platform, "For life." Via @TheDrum: https://t.co/coEbXc3lyP | 2 |
| 1625921817717227521 | Volvo Cars aims to focus on the feeling of safety through its new brand platform, 'For Life.' @greygroup @AKQA @volvocars @Adweek @StephenLepitak https://t.co/JCNLkDFBHK | 2 |
| 1626314383591710721 | #newwork Meet Mr. Bubble. Another film from the #takeataste campaign (Coca-Cola).Agency @AKQA Visuals by Gimmick Studio. Sounds by Combustion. https://t.co/vWhP8szGkP | 1 |
| 1625933210314997796 | For Life - New Volvo @VolvoCarUSA campaign by AKQA @AKQA https://t.co/DlNx2ANdwm #creativity #inspiration #advertising | 1 |
| 1625147823699156994 | What makes someone trustworthy? Charles Eagan, CTO of @BlackBerry, Rachel Higham, CIO of @WPP and Ajaz Ahmed, CEO of @AKQA share some practical ways to inspire a sense of trust within an organisation. Read more ➡️ https://t.co/r1r1guxQAY#trust #leadership #tech #innovation https://t.co/tVAWtwKwll | 1 |
Top 3 Languages Used In Tweets
Top 10 Hashtags used
| Hashtag | Count |
|---|---|
| #innovation | 2 |
| #académiedumetavers | 2 |
| #dev | 2 |
| #vr | 2 |
| #ar | 2 |
| #multimedia | 1 |
| #agency | 1 |
| #founder | 1 |
| #business | 1 |
| #newwork | 1 |
Top 10 Hashtags Used In Tweets
Top 10 mentions
| Mention | Count |
|---|---|
| @akqa | 33 |
| @volvocars | 7 |
| @greylondon | 4 |
| @ogilvy | 3 |
| @grey | 3 |
| @greygroup | 3 |
| @anomaly | 2 |
| @rsafilms | 2 |
| @fcbglobal | 2 |
| @smugglersite | 2 |
Top 10 mentions
Wordcloud of Tweets
Emojis
Average number of emojis used per tweet
18
Emojis used in tweets
| Emoji | Count | Emoji Text |
|---|---|---|
| ➡️ | 2 | right_arrow |
| 🎲 | 2 | game_die |
| 👉🏽 | 2 | backhand_index_pointing_right_medium_skin_tone |
Emojis groups
| Emoji Group | Count |
|---|---|
| Symbols | 2 |
| Activities | 2 |
| People & Body | 2 |