Air Transat
🌎 #ExperienceTransat Partagez vos souvenirs voyage | Share your travel memories
57,532
Followers
3,472
Following
56,420
Tweets
0.6
Avg Engagement
375
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @airtransat's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2012-04-10
- Verification:Yes
- Location:Montreal, Canada
Data Summary
- Tweets Analyzed:3,241
- Avg Likes per Tweet:0.5
- Avg Retweets per Tweet:0.1
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,241 tweetsThe account maintains average engagement with likes and retweets, indicating a consistent but not highly interactive audience.
0.5
Avg Likes/Tweet
0.1
Avg Retweets/Tweet
1,571
Total Likes
312
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
0
Median Retweets
0
75th Percentile
53
Top Tweet
0.01
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
5.8%
Original
93.8%
Replies
0.3%
Retweets
0.1%
Quotes
0.0%
Threads
0.5%
With Media
39.3%
With Links
1.7%
With #Tags
98.1%
With @Mentions
15.2%
With Emojis
187
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
16.08
Reply/Original Ratio
0.3
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
76.5%
Weekday Posts
23.5%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,241 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 10 retweets (0% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,241 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe audience primarily consists of travelers and aviation enthusiasts interested in flight experiences and company updates.
Below Average
Audience Quality
37.5%
Suspicion Index
100.0%
Low-Quality %
29
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
100.0%
Empty Bio
100.0%
<10 Tweets
0.0%
Mass Following (>2K)
0.0%
New (<90 days)
0.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
85.3%
No URL
100.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
22,097,016
Total Potential Reach
29
Median Follower Reach
151
75th Percentile Reach
5.8%
>1K followers
1.0%
>10K followers
0.3%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
0.0%
Creators
0 accounts
0.0%
Consumers
0 accounts
100.0%
Dormant
10,000 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
0
Verified Followers
0.0% of total
1,256
Protected Accounts
12.56% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,090,564 | Wrestler | Wrestling, Motivation, Self-promotion |
| @guyalepage | 478,990 | TV Host | RBO, 1G1F, TLMEP |
| @JuanOrlandoH | 458,449 | Politician | politics, leadership, Honduras |
| @Gatwick_Airport | 369,119 | Airport | Travel, Airport, FAQs |
| @MadelnCanada | 299,386 | Media Company | Pop culture, sports, media |
| @tobyjrtaber | 270,613 | Preacher | Religion, YouTube, Instagram |
| @VivaAirCol | 258,646 | Airline | Travel, Punctuality, Colombia |
| @stuartpstevens | 244,202 | Political Strategist | Politics, Writing, Activism |
| @VintageBeefLP | 194,141 | YouTuber | Gaming, YouTube, Business |
| @chrissaccoccia1 | 183,723 | Activist | Human rights, speaker, author |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
5,213
Followers With Bio
4,787
Followers Without Bio
52.13%
% With Bio
47.87%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,241 analyzed235
Combined Engagement
171
Total Likes
64
Total Retweets
47
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
40%
With @Mentions
80%
With Links
Topical Analysis:
Air Transat is pleased to be back in #Havana. After three years of forced shutdown, we are proud to be back in the Cuban capital thanks to our first flight this morning from #Montreal. We now offer two direct flights per week to this destination. #ExperienceTransat https://t.co/d
@CEPASV @anliker1980 @MITURElSalvador @cancilleriasv @MorenaValdezSV @AdrianaMiraSV @aacelsalvador Qué alegría aterrizar nuestras alas en suelo salvadoreño, gracias por la cálida bienvenida ! ✈️🇸🇻
35 years ago today, Air Transat operated its very first flight to Acapulco, Mexico. Today, we are proud to enable millions of travellers to fly to many destinations on 3 continents each year and discover the transformative power of travel. #TravelMovesUs https://t.co/w7HukMq4zy
RT @Transport_gc: As of October 1, air and rail travellers will no longer be required to wear a mask, but will be strongly encouraged to do so. https://t.co/KcpYcz0M9c
Last week was the graduation of some of our flight attendants in Montreal. Congratulations to the 98th cohort! Welcome aboard and thank you for choosing Air Transat 💙 https://t.co/2b6hgYheoq
Key Insights & Takeaways
The account emphasizes customer experiences and travel stories, which helps build brand loyalty. It frequently interacts with specific accounts, suggesting targeted engagement strategies. There is a focus on regional and international destinations, highlighting the airline's global reach.
Strengths
- + Established follower base of 57,532
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @airtransat reveals an growing Twitter presence with 57,532 followers. The account demonstrates a conversation-first approach, averaging 0.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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