Tweets Analysis - Keyword: @adage
Overview
Total number of tweets analysed
509
Earliest tweet was on
2023-03-22
Latest tweet was on
2023-03-31
Tweets covering
9 days
Average age of authors' accounts
10 years
Summarization
The tweets discuss Pepsi's new logo and brand campaign, with some criticizing it as a rehash of old designs while others praise it as a return to Pepsi's unapologetic brand image. The tweets also mention unrelated topics such as ageism in the ad industry and restaurants launching direct-to-consumer brands post-COVID. The tweets come from various sources, including AdAge and individuals sharing their opinions on social media.
Topic Modeling
- Pepsi's new logo design
- Opinions and reactions to Pepsi's new design
- Ageism in the ad industry and advertising
- DTC brands and diversifying income post-Covid
- Marketing and advertising campaigns for various industries (NWSL, Ford)
Emotional Analysis
The emotions expressed in these tweets are mixed. Some people are critical of Pepsi's new logo and feel that it is unoriginal, while others are more positive and see it as a return to the brand's roots. Additionally, there are tweets that discuss topics unrelated to the new logo, such as ageism in advertising and new branding strategies for restaurants. Overall, the emotions range from disappointment and sarcasm to curiosity and admiration.
Trend Analysis
- Pepsi's new logo and design
- Opinions and reactions to Pepsi's new design
- Marketing and advertising industry news and analysis from AdAge
- Ageism in the advertising industry
- New brand campaigns and collaborations
Types of Tweets
Number of Retweets
165
Percentage of total tweets
32%
Number of Original tweets
97
Percentage of total tweets
19%
Number of tweets that contain Mentions
509
Percentage of total tweets
100%
Number of tweets that were Replies
242
Percentage of total tweets
47%
Number of tweets that were Quotes
9
Percentage of total tweets
1%
Number of tweets that contain Hashtags
86
Percentage of total tweets
16%
Top 5 devices used to tweet
| Source | Count |
|---|---|
| Twitter Web App | 181 |
| Twitter for iPhone | 180 |
| Twitter for Android | 86 |
| Hootsuite Inc. | 13 |
| Sprout Social | 10 |
What devices were used to tweet
Top 10 accounts with highest followers count
| Username | Name | Bio | Followers count |
|---|---|---|---|
| adage | Ad Age | Breaking news, trends and analysis—on advertising, marketing, commercials, agencies, tech and data. More brand innovation @creativitymag. | 993,280 |
| MorningBrew | Morning Brew ☕️ | The latest news from Wall St. to Silicon Valley. Informative, witty, and everything you need to start your day. ☕️ | 443,186 |
| SarahSpain | Sarah Spain | ESPN * Chicago Red Stars co-owner * Cornell grad * Washed-up heptathlete * THE COMMISH * Unf***withable | 266,034 |
| cindygallop | cindygallop.eth | I like to blow shit up. I am the Michael Bay of business. | 88,853 |
| DDB_Worldwide | DDB Worldwide | Unexpected Works. | 81,434 |
| yoyoha | yoyoha | i'm just a boy, standing in front of the internet, asking it to love him. | 70,400 |
| MorningConsult | Morning Consult | A global decision intelligence company changing how modern leaders make smarter, faster, better decisions. Subscribe to our weekday newsletters: https://t.co/G0FnT8FUt0 | 58,836 |
| VMLYR | VMLY&R | We are a global brand and customer experience agency that harnesses creativity, technology, and culture to create connected brands. | 56,956 |
| WolffOlins | Wolff Olins | Creating transformative brands that move organisations, people and the world forward. | 53,097 |
| _lifebased | Lifebased | We're experts in lasting change |🌱 We created the StoryGrowth method so you can get high ticket clients. | 39,862 |
Top 10 accounts with highest friends count
| Username | Name | Bio | Followers count |
|---|---|---|---|
| adage | Ad Age | Breaking news, trends and analysis—on advertising, marketing, commercials, agencies, tech and data. More brand innovation @creativitymag. | 71,449 |
| simplisticpro | SimplisticPro | Michael Harris-Arzon, Publisher, Father, Author, Urban Chef, Branding & PR Expert, Exquisitely Rustic Interactive Food Experiences For Professionals | 32,386 |
| pantelischio | ℙ𝕒𝕟𝕥𝕖𝕝𝕚𝕤 ℂ𝕙𝕚𝕠𝕥𝕖𝕝𝕝𝕚𝕤🇪🇺 | Social Media Marketing & Email Marketing | HubSpot Inbound Marketing & Email Marketing Certified | #martech #chatbots | 23,709 |
| VMLYR | VMLY&R | We are a global brand and customer experience agency that harnesses creativity, technology, and culture to create connected brands. | 14,296 |
| FreshRoasters | Charlene F 🌉☕🍷☔ | Loves; coffee, wine, reading, podcasts,💙Democracy, @warriors @SFGigantes @CalFootball, @49ers and foggy #SanFrancisco. Not necessarily in that order | 14,172 |
| IFOS9000 | 🚀✨It's Full of Stars✨🚀 | 🚀 former video store clerk 🚀 | 13,849 |
| the_ARF | ARF | Advertising Research Foundation. Knowledge, latest insights and leadership for the #advertising, #marketing, and #research industry. | 8,834 |
| maewow | Mae Karwowski | @ObviouslySocial founder, an influencer marketing company. Love tech, sports, fashion & design. Left handed. Will talk at length about all the above. | 8,722 |
| HeatherDeSantis | Heather DeSantis Holmes | CPG Consultant | CEO @publicityforgood | Living Nomadically From Our Airstream | Seen in @Forbes @HuffPost @Inc @Entrepreneur | 8,557 |
| CAA_Anunciantes | Cámara de Anunciantes 🇦🇷 | Compartimos y difundimos tendencias, novedades, informes y datos de interés sobre publicidad! #SociosCAA | 6,464 |
Most active users
| Username | Bio | Number of tweets |
|---|---|---|
| advideostrategy | Video Marketing Strategist that knows a thing or two about making videos that generate sales.🤑💹🚀 | 6 |
| FreshRoasters | Loves; coffee, wine, reading, podcasts,💙Democracy, @warriors @SFGigantes @CalFootball, @49ers and foggy #SanFrancisco. Not necessarily in that order | 6 |
| adage | Breaking news, trends and analysis—on advertising, marketing, commercials, agencies, tech and data. More brand innovation @creativitymag. | 6 |
| corata65 | 国際情勢からエンタメまで自分が関心を持ったことを呟きます、画像と名前は初めてNYに行ったときに見た映画から引用してます、トムクランシーの昔の著書を2002年に映画化したものですが今の世界で起こりうるストーリーだと思います。 | 5 |
| timogeo | Arts & crafts research: Agency. No endorsements/ non-endorsements. Parity account. Prefers lumpy oats. | 5 |
| reidarms | Marketer at @audible_com. Audio/book, movie + TV junkie. Father of girls. Husband of Uruguayan. Builder of things. Foe of “good enough.” Opinions are my own. | 5 |
| MediaMadeSilver | Full-stack #ContentWriter & #Copywriter - Translation: I write words for businesses of all shapes and sizes. #Technology #SEOMarketing #DigitalMarketing | 4 |
| SpaceManMonster | the man with a protonpack and MANY GUNS!! YOU'RE DEAD!! | 4 |
| relevant_2020 | ||NΞC||ASPΞRA||TΞRRΞNT||NOT||FINANCIAL||ADVICE|| ||✊🚫🔫|| ||recentralize_reality|| ||no affiliation👉🧠|| ☯️||just my opinions||☮️ | 4 |
| earcity | Dad • Product nerd • Rabid tech lover • Hardware connoisseur • UX bandit • Musician • Photographer, Hummus and time travel enthusiast #Scandinavian | 4 |
Tweets per day
Top 10 tweets with highest Retweet count
| ID | Text | Retweet count |
|---|---|---|
| 1641160653304938497 | Kapow! Crash! Bang! Boom! Pepsi explodes from its dreary millennial design malaise and comes out swinging. They return to what made them stand out in the first place: behaving like the unapologetic contender. Tim Nudd at @adage asked for my point of view. https://t.co/8BWIdA4MxO https://t.co/YPWespvftW | 8 |
| 1641804287301894146 | If there’s one lesson Americans have retained from the teeth of pandemic life, it is the importance of self-care. Check out our CEO Will Johnson's latest op-ed in @adage outlining how self-care brand marketers can leverage America’s new self-embrace. https://t.co/aMs7EeLYMc | 6 |
| 1640728258038595584 | @adage Where are the globe dynamics? Or the gravitational pull? How am I supposed to choose a cola without a reference to the gestalt??? https://t.co/fLjDeO4QHj | 4 |
| 1640361834925502465 | Amidst unpredictability, adaptability is always the winning strategy #MondayThoughts Strong analysis by @adage on the potential #TikTok ban 🚫 https://t.co/Alppo4ImOc | 4 |
| 1640419666555224080 | Product placement meets convenience of purchase in ‘I See Coke,’ our new voice commerce campaign with @CocaColaCo MENA and @Amazon’s Alexa. Learn more about the work, which is an @AdAge Editor’s Pick today! #WPPsOpenX #CreativeCommerce https://t.co/y1gBpsYrfQ | 4 |
| 1641046524657377280 | @emsayle I'm 63 years old. This photo was taken 3 days ago. Me for @adage on how to end ageism in the ad industry and therefore ageism in advertising: https://t.co/dQFJKo9PG7 #LiveOlder #SayYourAge https://t.co/yy6u2chjEO | 4 |
| 1640744758061531138 | Infamous NYC restaurants like Carbone and Via Carota are creating DTC product lines to boost brand awareness far beyond the East River. My latest for @adage: https://t.co/E2tw3TWW9B @ViaCarota @CarboneFineFood @laurenstrapa @momofuku @momofukugoods | 3 |
| 1640794263041753096 | Creator and influencer marketing moves at the speed of culture, which is why @obviouslysocial joined forced with @WPP and @VMLYR. Check out more on our recent acquisition in @adage, great piece @BrianBonillaNYC! https://t.co/MdB2VqQpra | 3 |
| 1641360457758912513 | What do YOU think of the new Pepsi logo? 👀 Neil Cooper, Senior Creative Director and Head of Design at Wolff Olins London, shares his thoughts in a recent article for @adage: https://t.co/9IUDBTAcHN #pepsi #logo #rebrand #logodesign #adage #wolffolins | 3 |
| 1640739239385243649 | @adage Congratulations, Pepsi. You just invented your own logo from the 1980s and used a different font. https://t.co/IoFUROyzmu | 3 |
Top 10 tweets with highest Like count
| ID | Text | Like count |
|---|---|---|
| 1640728258038595584 | @adage Where are the globe dynamics? Or the gravitational pull? How am I supposed to choose a cola without a reference to the gestalt??? https://t.co/fLjDeO4QHj | 170 |
| 1640739239385243649 | @adage Congratulations, Pepsi. You just invented your own logo from the 1980s and used a different font. https://t.co/IoFUROyzmu | 161 |
| 1640742756594098176 | @adage How will they top this https://t.co/0DvEnCpqYc | 143 |
| 1640753992346075141 | @reidarms @adage Which itself is a redesign of the 1970s logo, which also used a different typeface. There's nothing wrong with revising it again. https://t.co/RSGyvROMNB | 105 |
| 1641160653304938497 | Kapow! Crash! Bang! Boom! Pepsi explodes from its dreary millennial design malaise and comes out swinging. They return to what made them stand out in the first place: behaving like the unapologetic contender. Tim Nudd at @adage asked for my point of view. https://t.co/8BWIdA4MxO https://t.co/YPWespvftW | 100 |
| 1641046524657377280 | @emsayle I'm 63 years old. This photo was taken 3 days ago. Me for @adage on how to end ageism in the ad industry and therefore ageism in advertising: https://t.co/dQFJKo9PG7 #LiveOlder #SayYourAge https://t.co/yy6u2chjEO | 59 |
| 1640751809772789761 | @adage They'll do anything but re release Crystal Pepsi https://t.co/O3ZoKOqzAc | 54 |
| 1641210370361552898 | If you haven’t heard, Pepsi has a new look. If you haven’t seen, everyone has thoughts. Our friend Tim Nudd at @adage did the work to gather opinions from around the industry. You can see them all, including @briancollins1’s, here: https://t.co/vg5aEXjX2b https://t.co/VLQvPyIOzG | 45 |
| 1640738395893780482 | @adage Or they could have done this https://t.co/HxqbGYgV1f | 39 |
| 1640816026140155905 | No need to fight for a Carbone reservation anymore. Some of NYC's favorite restaurants are launching DTC brands as a way to diversify income post-covid and reach fans who might not live in the city. (@adage) https://t.co/FGCsGpbRUH | 36 |
Top 3 Languages Used In Tweets
Top 10 Hashtags used
| Hashtag | Count |
|---|---|
| #marketing | 10 |
| #ai | 8 |
| #adage | 6 |
| #chatgpt | 6 |
| #branding | 5 |
| #purposehitsandmisses | 5 |
| #logo | 4 |
| #pepsi | 4 |
| #redesign | 4 |
| #advertising | 3 |
Top 10 Hashtags Used In Tweets
Top 10 mentions
| Mention | Count |
|---|---|
| @adage | 509 |
| @briancollins1 | 14 |
| @reidarms | 14 |
| @nudd | 10 |
| @creativitymag | 9 |
| @garyvee | 9 |
| @vaynermedia | 8 |
| @amazon | 7 |
| @wpp | 7 |
| @pepsi | 6 |
Top 10 mentions
Wordcloud of Tweets
Emojis
Average number of emojis used per tweet
24
Emojis used in tweets
| Emoji | Count | Emoji Text |
|---|---|---|
| 😂 | 10 | face_with_tears_of_joy |
| ➡️ | 6 | right_arrow |
| ▪️ | 6 | black_small_square |
| 📺 | 5 | television |
| 💥 | 5 | collision |
| 😴 | 5 | sleeping_face |
| 👏 | 5 | clapping_hands |
| 📰 | 5 | newspaper |
| ⬇️ | 4 | down_arrow |
| 🔥 | 4 | fire |
Emojis groups
| Emoji Group | Count |
|---|---|
| Smileys & Emotion | 47 |
| People & Body | 23 |
| Symbols | 22 |
| Objects | 14 |
| Travel & Places | 9 |
| Activities | 5 |
| Food & Drink | 4 |
| Flags | 2 |
| Animals & Nature | 1 |